I was in Wal-Mart recently and, as I was leaving, I saw a sign on the back of the entrance door that said “Do Not Enter.” I found that rather interesting.
Initially, I thought, ‘Well, the other side of that door seems quite contradictory to this bold statement.’ To say that a door is not an entrance seems oddly inefficient in terms of the use you could be getting out of the door. It also raises a larger question, can a door ever just be an entrance or an exit? If you think about it, you can’t really leave anywhere without entering somewhere else.
Then it occurred to me, could this be part of Wal-Mart trying to influence the way we think? Is it possible that this is a sub-conscious attempt to try to keep us from associating leaving Wally World with the sense of relief that we usually feel when we walk through those automatic sliding doors to reenter society and take that first breath of air that does not smell as if it were recently emitted from someone. Instead, Wal-Mart is trying to get us to frame this experience as leaving the great world of rolled back prices and boundless hopes and dreams, for a boring parking lot, a world with soul-crushing responsibilities and boring 9-5 jobs.
Or maybe I am just reading too much into this…